“We deliver your Pizza in 30 minutes or you get it for free” When Domino’s had come up with this challenge for its customers, they explained that more than it being a challenge for them, it was a challenge for their customers. A challenge to be ready when the Pizza gets delivered – hot and fresh right at their doorstep. A challenge, to be around. And last, but not the least; a challenge to be completely dressed when they knock!
Now, a challenge like this not only intrigues people but creates a lot of curiosity for the brand. A study conducted by Voxware on 500 consumers on their delivery expectations for online purchase proved that 69% would not prefer to shop from an ecommerce brand if they do not deliver the product to them on the day promised. So, what is the impact of delayed deliveries on your ecommerce business? And how would you overcome these challenges using a delivery date extension? Let us try to know.
Pressure on Customer Support
“I had ordered my product 15 days ago. Why haven’t I received my product yet?” Delay the deliveries by a day and your email box will be full of such queries. And it depends if your company is reachable on call or not. Otherwise, your phones won’t stop ringing either. Imagine the amount of pressure it will put on your employees! Instead of focusing on enhancing your brand or attracting more visitors, they will get busy answering queries. Also, it will affect the revenue generation and have a negative impact your workforce.
Negative Reviews on the Website
Well, this is something you can’t save yourself from. Reviews play a significant role in making or breaking your sales. People can write reviews showing your company in bad light. Not just on your website but also on different forums on Google. Now, if your delivery services are not up to the mark, the possibilities of bad reviews are higher. On seeing the reviews, the customers might get apprehensive about making transactions with you and you will lose several potential customers.
Social Media Criticism
By now, you must be aware of how important social media platforms are. Now, let’s say you have a page on social media and your delivery standards are plummeting. If your services deteriorate, your customers will write comments on your page and report against you to the social media authorities. This will result into your page being taken off and your page being shut down. Imagine the kind of impact it will have on your brand name!
You definitely do not want to go through the hurdles mentioned above. And hence, you would need a system in place that helps you to make deliveries on the dates that your customers want you to. Now, let’s say you have a Magento ecommerce store and you want to ensure timely deliveries. In this case, you can search for order delivery date extension and find the one that goes with your requirements.