Our Life and Data Science
When one buys or looks for something on Amazon and Flipkart, the site remembers one’s preferences and provides him related suggestions next time one visits the site. How are companies being able to do that? The answer is: Data Science. Companies are storing our data and using them to understand how to improve their products according to our needs and also how to increase customers’ engagement with them. The reason why this system is working so well is because today more and more people are coming online and leaving footprints on the internet, which the companies can exploit to make correct predictions.
Visible Examples of Uses of Data Science
- Search Results: Search Engines like Google predict what we want to search before we can even complete the word, and this is because they have millions of related search keywords already stored in their databases.
- Digital Advertisements: Ads on Internet are not random unlike the traditional ads on TV and newspapers. The companies collect separate data about each and every user and show only the relevant ads.