Everything You Ever Wanted to Know About Sponsored Posts

Advertising is all about building a relationship with your audience and then leveraging that relationship to sell more stuff. The only problem is: most people hate ads. That’s why we fast forward through commercials, go strategically blind whenever we see banner ads, and install ad blocks on our Internet browsers to avoid the hassle.

Ads suck… (At least they do most of the time.)

Aren’t you thankful you don’t have to rely solely on ads to advertise?

Through the power of content marketing, Sponsored Post you can build awareness for your brand and your products or services without triggering a shutdown sequence.


Image Courtesy of Giphy

Meet “sponsored content”. It’s been around for a while, but you’re still not using it and you definitely should be.

In addition to building a blog, posting on others’ blogs, creating case studies, sending off newsletters, writing eBooks, producing podcasts, making videos, and hosting webinars, sponsored content is an incredible way to expand your reach. Plus, you’ll be piggybacking off of influencers to do it.

In this post, let’s discuss what you need to know to create a sponsored content program of your very own. We’ll touch on how much to invest in sponsored content and what type of ROI to expect. You’ll also learn how to create an effective sponsored content strategy. To start things off, download this list of exceptional examples of sponsored content.

Click here to download your list of sponsored post examples.

What are Sponsored Posts?
Sponsored posts are a type of native ad, although native ads encompass more than sponsored posts. Like all native ads, sponsored content is crafted to look like the environment in which they appear. They’re not jarring or disruptive.

Sponsored content, also known as advertorial, have been around traditional media for a while. For example, if you open a magazine, sponsored content often looks just like an article. You may not even realize that you’re reading sponsored material because it’s witty, entertaining, educational, or all of the above, and it definitely doesn’t drip with salesy “buy buy buy!” language.

On the web, a sponsored post rests somewhere between a blog post and traditional advertisement. A sponsored post is a lot more educational than a traditional ad and it carries extra weight because it’s coming from an influencer. That influencer can be an individual, or it can be respected blog or publication.

There are two ways to go about sponsored content: You can accept sponsored content on your site or you can work with influencers who are willing to publish your sponsored posts on their site. In this post, we’re focusing on the latter– how to work with influencers to get your brand, products, and services in front of more eyeballs.

Why Should I Do Sponsored Posts?
Can I be honest with you?

Organic reach is down, especially with industry giants like Google and Facebook.


Image Courtesy of They Don’t Want You to Win

But, you have an incredible brand and you’ve got to get the message out somehow. So, you’ve invested in other forms of content marketing, such as blogging.

However, I don’t have to tell you that your market is already saturated with content. It’s getting harder to stand out from the crowd when every day more and more brands are creating blogs and competing with your content.

That’s not to suggest that there’s no value in content marketing. The reason people are investing in content marketing is precisely because content marketing works. But, you can’t just focus solely on building your blog if you want to reach to a wider audience.

You need to run contests, with an emphasis on “s”. Yep– run more than one contest.

You need to invest in paid marketing campaigns on Facebook and Google.

You need to woo influencers.

And you need to seriously consider sponsored posts because they have the power to get you in front of your target audience– and not in their blind spot like a traditional ad.

It matters how people are first introduced to your brand.CLICK TO TWEET

Most people learn about your brand through content and context. Context is really important here because it matters how people are first introduced to your brand. If I, as a consumer, first learn about your brand through someone I trust (such as a friend, industry authority, or beloved brand), I’m more likely to transfer that trust over to you.

Plus, through sponsored posts, you’re able to go where your audience lives already, and not just wait for them to come to you– all the time hoping that they find you and not your competitor.

How to Get Started With Sponsored Posts
So, I’ve convinced you to get started with sponsored posts? Great. Now, how do you begin?

First, you’ll start by finding influencers who are willing to post or create sponsored content for you. You’ll be glad to know that there’s no shortage of services that connect you with influencers who are willing to promote you for a fee.

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